Apart from featuring in  a Verizon Super Bowl commercial, Beyoncé also used the opportunity to announce her new album.

Releasing two new singles, Beyoncé set a record for the most #1 hot 100 hits by a female artist.

The second single, “16 Carriages,” features harmonies from her daughter Blue Ivy.

A lot of hints about the album  of Beyonce were given in the commercial of Verizon Super Bowl.

The album is due for release on March 29th, coinciding with the 10th anniversary date of her self-titled album.

The announcement is beyond entertainment but an event, with surprises, platform utilization, and her cultural impact.

This led to a social media frenzy, with hashtags like #Beyonce and #RenaissanceAct2.